Project ········ AX Denim Campaign
My Role ········ Lead Producer
Medium ······· Photo/Video studio, web, social, email
Completed ······ Fall 2017
Location ······· NYC with Global Reach
My Role ········ Lead Producer
Medium ······· Photo/Video studio, web, social, email
Completed ······ Fall 2017
Location ······· NYC with Global Reach
AX Denim Photoshoot
Marketing, sales, and visual merchandising teams were faced with diffulties launching a new denim campaign (FW17) due to absence of creative assets.
As lead producer I used my contacts and experience to guide my team in sourcing models, photographers, studio and equipment rental. I managed usage rights terms between talent and HQ and was able to execute creative direction on set. Maintaining budget and meeting deadlines.
Marketing, sales, and visual merchandising teams were faced with diffulties launching a new denim campaign (FW17) due to absence of creative assets.
As lead producer I used my contacts and experience to guide my team in sourcing models, photographers, studio and equipment rental. I managed usage rights terms between talent and HQ and was able to execute creative direction on set. Maintaining budget and meeting deadlines.
