Project ········ AX Denim Campaign
My Role ········ Lead Producer
Medium ·······   Photo/Video studio, web, social, email
Completed ······ Fall 2017
Location ······· NYC with Global Reach 

AX Denim Photoshoot

Marketing, sales, and visual merchandising teams were faced with diffulties launching a new denim campaign (FW17) due to absence of creative assets. 

As lead producer I used my contacts and experience to guide my team in sourcing models, photographers, studio and equipment rental. I managed usage rights terms between talent and HQ and was able to execute creative direction on set.  Maintaining budget and meeting deadlines.

2017 — Frogtown, Los Angeles