Project ····     In-store event/Product launch
My Role ········ Support Producer
Medium ·······   Experiential 3D & Social
Completed ······ June 2017
Location ······· New York City

EA “YOU” Fragrance Launch

Launching a new institutional Fragrance, L’oreal provided a 10k budget for an “experience” within our retail store. The concept was a collaboration between all parties. We created a photobooth in our store window which published live GIFS onto our store jumbotron and social media channels. The idea was conceptualized around mid century iron workers in NYC.

As lead producer, I supported VP of Merchandising in execution of this project. Managed bidding, sourcing supplier, materials, problem solving design/engineering, and set up. 

Total Reach: 71,318 People Viewed 
Store Traffic Increase 1,198 people +33% Jun 1-2
Store Traffic Increase 1,920 People +37% Jun 2-5

2017 — Frogtown, Los Angeles